Job Title: CRM Manager – Jumia Uganda Jobs 2022
Organization: Jumia Uganda
Duty Station: Kampala, Uganda
Jumia Uganda Profile
Jumia is a leading e-commerce platform in Africa. It is built around a marketplace, Jumia Logistics, and JumiaPay. The marketplace helps millions of consumers and sellers to connect and transact. Jumia Logistics enables the delivery of millions of packages through our network of local partners. JumiaPay facilitates the payments of online transactions for Jumia’s ecosystem.
Job Summary:
The CRM channel is at the cornerstone of Jumia marketing strategy with a strong objective to grow unpaid channels much faster than paid channels, as well as achieving more relevance and personalization through automation.
As CRM Manager, you will own the responsibility of all communications towards customers of Jumia Uganda with the objective driving customer engagement. You have a pioneer mindset, you are ambitious, hardworking and have a deep rooted understanding of CRM strategy and execution. You strongly believe in constantly testing new ideas, to innovate and optimize. You are flexible and forward thinking who easily connects with new people.
Roles and Responsibilities:
- Drive experimentation on different communications and segmentation to drive the most relevant content for each user by using data mining and SQL
- Run experiment analytics to get the performance and identify similar users to scale up for the entire user base
- Planning of communication calendar for all verticals (Jumia Mall, Jumia Food) based on user segmentation and promotional deals available
- Drive channel performance through data analysis and content testing in order to improve CTR% and conversions by segment
- Manage CRM executives and drive their daily routine
- Review communication plan
- Own CRM channels (Email Marketing, Push notifications, In-app messaging & SMS) for all vertical (Jumia Mall & Jumia Food)
- Work on new projects that have as a goal:
- Optimizing CRM channels
- Drive growth across all verticals (Jumia Mall & Jumia Food)
- Automating the execution part Including more segmentation and personalization on our promotional campaigns
- Drive transition from day-to-day execution to automation.
Minimum Qualifications
Skills and Qualifications
- Degree in Business, Marketing or related field.
- Excellent communication skills both verbal and written in English.
- 1 to 3 years’ experience with a solid foundation in CRM or CVM
- Proficiency in SQL and PowerBI.
- Fast learner, accurate, systematic and methodical.
- Ability to organize and prioritize tasks.
- Self-motivated and driven.
We Offer
- A unique experience in an entrepreneurial, yet structured environment
- A unique opportunity of having strong impact in building the African ecommerce sector
- The opportunity to become part of a highly professional and dynamic team
- An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders
How To Apply for Jumia Uganda Jobs 2022
All interested and suitably qualified candidates should submit their applications through the link below.
Deadline: Open until filled
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