Job Listing: Marketing Manager, Brand, CIB & Corporate Functions at dfcu Bank Uganda

Deadline: 24/05/2024

Position: Marketing Manager, Brand, CIB & Corporate Functions
Employment Type: Full-time
Location: Kampala

Reporting To: Head of Marketing

Job Purpose:
Reporting to the Head of Marketing, the Marketing Manager, Brand, CIB & Corporate Functions will be accountable for building dfcu’s brand equity. The role involves creating a relevant, consistent, distinctive, and competitively advantageous dfcu brand that connects with our dynamic audiences. The role holder will partner with leaders within dfcu and external partners to define, prioritize, and execute a comprehensive brand and marketing strategy for the assigned functions and beyond. The ideal candidate will bring dynamism, creativity, and entrepreneurship to an organization that has a 60-year heritage with tens of decades to go.

Key Accountabilities:

  • Set and execute brand strategy, internally and externally, aligned to dfcu’s commercial strategy and purpose.
  • Define, implement, and safeguard dfcu’s brand architecture ensuring consistent application across all touchpoints.
  • Develop a deep understanding of the Corporate and Institutional Banking (CIB) business and growth drivers. Utilize insights to develop and implement impact-driven marketing plans.
  • Conceptualize and execute marketing initiatives across brand, CIB, and Corporate functions on multi-channels ensuring they are built on aligned, defined, and agreed-upon strategic drivers.
  • Create, maintain, and consistently evaluate campaign measurement and reporting mechanisms across multiple platforms, extracting key insights for future campaign development and go-to-market strategy refinement.
  • Track and analyze brand performance through brand and net promoter score trackers, as well as competitor and industry activity and trends.
  • Partner with Business and enabling functions to create a deep understanding of targeted customers and consistently develop opportunities to deepen customer engagement.
  • Use data to drive meaningful targeted communication to existing clients, growing dfcu’s share of wallets.
  • Leverage and consistently optimize key brand and CIB sponsorship assets to drive visibility, thought leadership, and key stakeholder engagement opportunities.
  • Identify and execute key partnerships and/or properties that will drive brand and business opportunities for dfcu.
  • Develop and maintain mutually beneficial and effective relationships between Business Units, Marketing Functions, and other units of the bank.
  • Manage the relationship with external agencies to ensure effective and efficient delivery on all brand and advertising matters.
  • Manage and direct marketing activities within the brand, CIB, and corporate functions, to ensure strategic goals and targets are achieved.
  • Oversee the rollout of all marketing initiatives, including campaign execution across TV, Radio, Digital, OOH, and Ambient Media as well as emerging mediums, branding, and merchandising across dfcu’s network.
  • Monitor and report marketing expenditure to ensure spend does not exceed that authorized within the marketing plan.
  • Perform all people management responsibilities, including performance management, talent management, and career management for direct reports.

Knowledge, Skills, and Experience Required:

  • A bachelor’s degree in commerce, business, marketing, or any related field (Marketing specialization or Post Graduate qualification in Marketing will be an added advantage).
  • Marketing and advertising industry knowledge.
  • Minimum of 10 years’ experience within the Marketing and Communications industry.
  • Demonstrable ability to increase the perceived value of a brand and organization as a whole over time and build customer loyalty through positive brand awareness.
  • Experience with successful, channel-optimized, customer-obsessed brand and marketing solutions for execution across a variety of marketing vehicles: traditional, digital, in-store, social, experiential, and global mindset.
  • Ability to set direction, bring cross-functional stakeholders together, and shape ways of working to effectively execute brand and commercial strategy.
  • Track record of overseeing complex projects end-to-end.
  • Skills in articulating information, convincing people, developing strategies, directing people, and establishing rapport.

Application Details:

If you believe you meet the requirements as noted above, please forward your application with a detailed CV, including present position and copies of relevant professional/academic certificates (University Transcript, O & A level), by close of business on Friday 24th May 2024 to the email address indicated below:


dfcu Bank is committed to providing equal opportunities in employment and aims to ensure non-discrimination against gender or race. Only short-listed candidates will be contacted through +256 312 300391.

Disclaimer: dfcu Bank does not solicit or accept payment in cash/kind from prospective candidates in exchange for shortlisting or job placement. Any candidate who engages in such transactions is aiding and abetting fraud and will be automatically disqualified.

About dfcu Bank Uganda:
Industry: Banking
Location: Kampala

dfcu Bank is a leading financial institution in Uganda, committed to providing innovative financial solutions and fostering economic growth. The bank focuses on creating value for its customers and stakeholders through a wide range of banking products and services tailored to meet diverse financial needs.




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