Marketing Manager (Full-time)

Company: Fido

Deadline: Open

About Fido

There are 2 billion adults worldwide who don’t have a bank account, representing nearly 40% of the world’s adult population. In Sub-Saharan Africa alone, 350 million individuals lack access to traditional banking. Fido is on a mission to change this by empowering individuals and entrepreneurs to seize opportunities in Africa.

Fido’s latest innovation, Fido Score, aims to empower people by helping them build and maintain a digital financial track record.

We create consumer products using a blend of real-time machine-learning models, behavioral psychology, and financial engineering. We value meritocracy, swift action, commitment, and data-driven decisions.

Job Description

We are seeking an experienced Marketing Manager to help build and grow our brand in Uganda. You will work across various levels and departments to discover what makes us unique and communicate it effectively.

If you’re creative, strategic, and have experience in B2C mobile app marketing, we’d like to meet you. Ultimately, you’ll help us kickstart our market entry, build the brand, and eventually grow the local team.

  • Analyze brand positioning and consumer insights
  • Translate brand elements into plans and go-to-market strategies
  • Manage localized marketing efforts and initiatives
  • Lead creative development to motivate the target audience to “take action”
  • Measure and report performance of marketing campaigns, assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices, and tactics


  • Proven working experience as a Marketing Manager or similar role, ideally with experience in both agency and corporate/startup environments
  • At least 3-5 years of experience in B2C mobile app marketing
  • Proven experience in content creation, creative strategy, and implementation
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills paired with a creative mind
  • Experience working with global/Fintech/startup companies – an advantage
  • Degree in marketing or a related field

How to Apply

Join Fido to grow with a dynamic tech company and make a tangible impact in Uganda. You’ll play a crucial role in making financial services accessible, contributing to economic empowerment. Benefit from the global reach and innovative environment of an international company, while enjoying opportunities for career development and professional growth.

Apply Here

FIDO – Jobs in Uganda
Industry: Marketing
Location: Kampala, Uganda



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By Daniel

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