Uganda Breweries Jobs 2021 – Fresher Sales Representative

Uganda Breweries Jobs 2021

Job Title: Fresher Sales Representative – Uganda Breweries Jobs 2021

Organization: Uganda Breweries Limited (UBL)

Duty Station: Portbell Brewery, Kampala

Reports to: Regional Sales Manager



Uganda Breweries Limited (UBL) Profile:

Uganda Breweries Limited is Uganda’s leading premium adult beverage company that focuses on the development of great brands and great people. Our key objectives are the delivery of the highest quality brands to consumers and long term value to our investors.

As a consumer-driven business, Uganda Breweries takes time to study the market and understand consumer needs and wants as well as how best to satisfy them. That is why we constantly invest in innovating and renovating our brands to stay at par with dynamic consumer trends. This goes hand in hand with our performance ambition to be the best performing most trusted and most celebrated business in Uganda.

Uganda Breweries Limited is a subsidiary of East African Breweries Limited (EABL), the region’s leading beverage Alcohol Company in which Diageo is a majority shareholder.



Job Profile:

This role is located within the UBL Demand Sales business. The Sales Representative role will be critical to the overall UBL short, medium and long-term strategy in developing and driving our trade strategy and operational excellence within retail outlets and distributors. The job holder is expected to have a high ability to build and develop trade relationships with outlet owners and staff/customers with high levels of respect/contact required.

The jobholder works closely with the Regional Sales Manager and Head of Sales. This position is field-based and the job holder is expected to manage 300 outlets achieving Quality, Distribution, Visibility, Pricing and Promotion.


Roles and responsibilities:

Leadership Responsibilities:

The job holder is required to ensure optimum brand visibility and maximized sales through close liaison with the Regional Sales Manager, minimise the effects of all competitor brands within the ethical guideline, report key field information to ABP and agree to follow up plans, administer workload as directed and operate efficiently in management of time and budgets.

Purpose of Role:

Achieves maximum sales profitability, growth and account penetration within an assigned territory by effectively selling the company’s products.    Personally contacts and secures new business accounts/customers.

Top Accountabilities:

  • Deliver Volume & NSV targets by being in charge of Total Territory Market and ensuring availability and Visibility of our brands as per segment

  • Carry out correct outlet segmentation and territory data capture

  • Deliver Execution Standards by driving price adherence per segmentation, Visibility through POS Management & Cold serve

  • Coolers Management & tracking in territory (Deployment, Redeployment, Update contracts, Maintenance & withdrawal in case of Misuse

  • Management & accountability of all promotions and support materials in the territory

  • Maintain up-to-date territory File as well as develop a strategy and approach to be maintained in the territory file

  • Daily Management of CD route coverage through VSMs-Right Route plans & journey planning to cover all outlets in the territory with the correct frequency by the VSMs and self

  • Carry out daily VAN loading reviews to ensure VSMs have loaded the correct mix of brands per route to be covered

  •  Maintain 100% utilization of DMS by CD in all selling and marketing activities within the territory

  • Carryout Adhoc VSM route audits to ensure that all outlets & routes are being covered as per Journey Plan

  • Taking lead & supporting Innovations listings as when they are launched

  • Ensure compliance with safety requirements at the work environment



Minimum Qualifications


  • A business-related Diploma/Degree or equivalent.


  • At least 2 years experience in a similar role particularly with Consumer packaged goods

  • Direct experience working with customers at the outlet level

  • Experience and tact dealing with difficult customers

  • Structured sales call management

  • Building and developing relationships with customers

  • Excellent records management


  • Commercial understanding/business management

  • Strong numerical skills

  • Excellent computer skills

  • Communication Skills

  • Flexibility and ability to work long hours and on weekends

  • Ability to persuade and motivate

  • Self-management and discipline

  • Drive for results



How To Apply for Uganda Breweries Jobs

All interested and suitably qualified applicants can apply through the link below.

Click here to apply

Closing Date: Open until filled



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