Job Title: AREA SALES LEAD

Reports to: Regional Sales Manager
Division: Sales & Marketing
Department: Retail Operations
Grade: M2
Direct Reports: Shop Supervisors

JOB OVERVIEW:

The Area Sales Lead is responsible for overseeing sales targets, distribution planning, leadership initiatives, and relationship management within the designated territory.

Operational Results:

  • Ensure sales targets for Out of Home and Resellers align with company volume targets and achieve revenue and ASP targets.
  • Plan and direct Area Sales Distribution targets weekly, monthly, and annually.
  • Track targets by channel and report variances to the Regional Sales Manager weekly.
  • Ensure price compliance across all sales channels.
  • Manage new customer acquisitions and listings while identifying and addressing out-of-stock situations.
  • Evaluate market trends and behavior to anticipate changes.
  • Ensure compliance with standard operating procedures.
  • Manage Strategic Customers and credit customers, ensuring efficient supply planning and adherence to trade terms.
  • Handle customer complaints in coordination with the Regional Sales Manager.
  • Assist in executing specific cycle activities as defined by the Marketing Cycle Plan.
  • Ensure FIFO at the shop level and correct product handling by all Sales channels.
  • Manage commercial stakeholders like delivery partners and cooking partners.

Leadership Results:

  • Prepare a weekly meeting calendar with defined outcomes for improving overall sales efforts.
  • Implement sales training modules and provide constructive feedback to achieve high performance.
  • Identify opportunities and weaknesses, planning and addressing issues within the Area.

Management Results:

  • Adhere to weekly route plans, analyze information to improve performance.
  • Manage territory budgets and resources efficiently.
  • Maintain a performance sales dashboard for agreed KPIs.
  • Evaluate the success of implemented activities versus objectives.

Relationship Results:

  • Foster open communication with the team and top management.
  • Uphold corporate image and build strong relationships with Strategic customers.
  • Ensure adherence to business ethics and standards operating procedures.

Innovation Results:

  • Initiate and develop initiatives to achieve outstanding performance.
  • Review activities regularly and incorporate feedback into future planning.
  • Drive volume and market share growth through optimization of resources.

REQUIRED TECHNICAL SKILLS, TRAINING & EXPERIENCE:

  • Minimum of a Diploma in business-related course, Bachelor’s degree preferred.
  • At least 2 years of Key accounts Management experience in FMCG or related industry.
  • Strong stakeholder management skills.
  • Action-oriented with a drive for success.
  • Working knowledge of sales and marketing in a competitive environment.
  • Excellent product knowledge and ability to provide detailed training.
  • Proven ability to increase profitability through key accounts and effective revenue cycle management.

APPLICATION PROCEDURE:

Interested candidates should send their applications and resumes, along with certified academic documents as one PDF document to: careers@yalelo.ug.

 

 



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