Job Title: AREA SALES LEAD
Reports to: Regional Sales Manager
Division: Sales & Marketing
Department: Retail Operations
Grade: M2
Direct Reports: Shop Supervisors
JOB OVERVIEW:
The Area Sales Lead is responsible for overseeing sales targets, distribution planning, leadership initiatives, and relationship management within the designated territory.
Operational Results:
- Ensure sales targets for Out of Home and Resellers align with company volume targets and achieve revenue and ASP targets.
- Plan and direct Area Sales Distribution targets weekly, monthly, and annually.
- Track targets by channel and report variances to the Regional Sales Manager weekly.
- Ensure price compliance across all sales channels.
- Manage new customer acquisitions and listings while identifying and addressing out-of-stock situations.
- Evaluate market trends and behavior to anticipate changes.
- Ensure compliance with standard operating procedures.
- Manage Strategic Customers and credit customers, ensuring efficient supply planning and adherence to trade terms.
- Handle customer complaints in coordination with the Regional Sales Manager.
- Assist in executing specific cycle activities as defined by the Marketing Cycle Plan.
- Ensure FIFO at the shop level and correct product handling by all Sales channels.
- Manage commercial stakeholders like delivery partners and cooking partners.
Leadership Results:
- Prepare a weekly meeting calendar with defined outcomes for improving overall sales efforts.
- Implement sales training modules and provide constructive feedback to achieve high performance.
- Identify opportunities and weaknesses, planning and addressing issues within the Area.
Management Results:
- Adhere to weekly route plans, analyze information to improve performance.
- Manage territory budgets and resources efficiently.
- Maintain a performance sales dashboard for agreed KPIs.
- Evaluate the success of implemented activities versus objectives.
Relationship Results:
- Foster open communication with the team and top management.
- Uphold corporate image and build strong relationships with Strategic customers.
- Ensure adherence to business ethics and standards operating procedures.
Innovation Results:
- Initiate and develop initiatives to achieve outstanding performance.
- Review activities regularly and incorporate feedback into future planning.
- Drive volume and market share growth through optimization of resources.
REQUIRED TECHNICAL SKILLS, TRAINING & EXPERIENCE:
- Minimum of a Diploma in business-related course, Bachelor’s degree preferred.
- At least 2 years of Key accounts Management experience in FMCG or related industry.
- Strong stakeholder management skills.
- Action-oriented with a drive for success.
- Working knowledge of sales and marketing in a competitive environment.
- Excellent product knowledge and ability to provide detailed training.
- Proven ability to increase profitability through key accounts and effective revenue cycle management.
APPLICATION PROCEDURE:
Interested candidates should send their applications and resumes, along with certified academic documents as one PDF document to: careers@yalelo.ug.
