Reports to: Regional Sales Manager
Division: Sales & Marketing
Department: Retail Operations
Grade: M2
Direct Reports: Shop Supervisors


The Area Sales Lead is responsible for overseeing sales targets, distribution planning, leadership initiatives, and relationship management within the designated territory.

Operational Results:

  • Ensure sales targets for Out of Home and Resellers align with company volume targets and achieve revenue and ASP targets.
  • Plan and direct Area Sales Distribution targets weekly, monthly, and annually.
  • Track targets by channel and report variances to the Regional Sales Manager weekly.
  • Ensure price compliance across all sales channels.
  • Manage new customer acquisitions and listings while identifying and addressing out-of-stock situations.
  • Evaluate market trends and behavior to anticipate changes.
  • Ensure compliance with standard operating procedures.
  • Manage Strategic Customers and credit customers, ensuring efficient supply planning and adherence to trade terms.
  • Handle customer complaints in coordination with the Regional Sales Manager.
  • Assist in executing specific cycle activities as defined by the Marketing Cycle Plan.
  • Ensure FIFO at the shop level and correct product handling by all Sales channels.
  • Manage commercial stakeholders like delivery partners and cooking partners.

Leadership Results:

  • Prepare a weekly meeting calendar with defined outcomes for improving overall sales efforts.
  • Implement sales training modules and provide constructive feedback to achieve high performance.
  • Identify opportunities and weaknesses, planning and addressing issues within the Area.

Management Results:

  • Adhere to weekly route plans, analyze information to improve performance.
  • Manage territory budgets and resources efficiently.
  • Maintain a performance sales dashboard for agreed KPIs.
  • Evaluate the success of implemented activities versus objectives.

Relationship Results:

  • Foster open communication with the team and top management.
  • Uphold corporate image and build strong relationships with Strategic customers.
  • Ensure adherence to business ethics and standards operating procedures.

Innovation Results:

  • Initiate and develop initiatives to achieve outstanding performance.
  • Review activities regularly and incorporate feedback into future planning.
  • Drive volume and market share growth through optimization of resources.


  • Minimum of a Diploma in business-related course, Bachelor’s degree preferred.
  • At least 2 years of Key accounts Management experience in FMCG or related industry.
  • Strong stakeholder management skills.
  • Action-oriented with a drive for success.
  • Working knowledge of sales and marketing in a competitive environment.
  • Excellent product knowledge and ability to provide detailed training.
  • Proven ability to increase profitability through key accounts and effective revenue cycle management.


Interested candidates should send their applications and resumes, along with certified academic documents as one PDF document to:



Get Email Job Updates

Enter your email address to receive daily notifications of new jobs by email.

Join 17.5K other subscribers

By Tina

Incase you have any inquiry, let us know by commenting here.

This site uses Akismet to reduce spam. Learn how your comment data is processed.