Job Title: Marketing Officer
- Department: Marketing & Students Recruitment
- Location: Victoria University, Kampala
- Reports To: Marketing Manager & Head of Students Recruitment
Note: We offer an attractive salary package, commensurate with your skills and workload.
The Opportunity:
Victoria University is seeking driven and enthusiastic Marketing Officers to join our vibrant team. As a Marketing Officer, you will play a pivotal role in spearheading student recruitment efforts and boosting enrollment. If you thrive on challenges, excel in customer acquisition, and possess a flair for creative marketing strategies, we want you on our team!
Key Responsibilities:
- Develop and execute innovative marketing campaigns to attract and engage prospective students across diverse channels.
- Implement strategic outreach initiatives to schools, communities, and targeted audiences to promote Victoria University’s programs and offerings.
- Collaborate closely with the admissions team to streamline the student recruitment process, ensuring a positive applicant journey.
- Manage and maintain an active, engaging presence on social media platforms, promptly responding to inquiries and fostering community engagement.
- Conduct market research and analyze competitor strategies to identify new growth opportunities.
- Track and analyze the effectiveness of marketing campaigns, utilizing data-driven insights to optimize performance.
- Prepare regular reports for the Head of Marketing, highlighting key achievements and recommending areas for improvement.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 3+ years of proven experience in marketing, with a strong focus on customer acquisition and student recruitment.
- Exceptional written and verbal communication skills.
- Ability to thrive both independently and collaboratively in a fast-paced environment.
- Flexibility to work extended hours and weekends during peak recruitment periods.
- Results-oriented mindset, with a track record of achieving and exceeding marketing goals.
- Proficiency in digital marketing tools and social media platforms.
Ideal Additional Skills:
- Experience in the higher education sector is advantageous.
- Proficiency in graphic design or video editing is a plus.
How to Apply:
If you are a high-energy marketing professional with a passion for education, we invite you to submit your application. Please send the following documents to human-resource-manager@vu.ac.ug:
- Your CV
- Academic Documents
- A Compelling Cover Letter highlighting your relevant experience and achievements
Application Deadline:
April 16, 2024
