Job Title: Marketing Officer

  • Department: Marketing & Students Recruitment
  • Location: Victoria University, Kampala
  • Reports To: Marketing Manager & Head of Students Recruitment

Note: We offer an attractive salary package, commensurate with your skills and workload.

The Opportunity:

Victoria University is seeking driven and enthusiastic Marketing Officers to join our vibrant team. As a Marketing Officer, you will play a pivotal role in spearheading student recruitment efforts and boosting enrollment. If you thrive on challenges, excel in customer acquisition, and possess a flair for creative marketing strategies, we want you on our team!

Key Responsibilities:

  • Develop and execute innovative marketing campaigns to attract and engage prospective students across diverse channels.
  • Implement strategic outreach initiatives to schools, communities, and targeted audiences to promote Victoria University’s programs and offerings.
  • Collaborate closely with the admissions team to streamline the student recruitment process, ensuring a positive applicant journey.
  • Manage and maintain an active, engaging presence on social media platforms, promptly responding to inquiries and fostering community engagement.
  • Conduct market research and analyze competitor strategies to identify new growth opportunities.
  • Track and analyze the effectiveness of marketing campaigns, utilizing data-driven insights to optimize performance.
  • Prepare regular reports for the Head of Marketing, highlighting key achievements and recommending areas for improvement.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
  • Minimum of 3+ years of proven experience in marketing, with a strong focus on customer acquisition and student recruitment.
  • Exceptional written and verbal communication skills.
  • Ability to thrive both independently and collaboratively in a fast-paced environment.
  • Flexibility to work extended hours and weekends during peak recruitment periods.
  • Results-oriented mindset, with a track record of achieving and exceeding marketing goals.
  • Proficiency in digital marketing tools and social media platforms.

Ideal Additional Skills:

  • Experience in the higher education sector is advantageous.
  • Proficiency in graphic design or video editing is a plus.

How to Apply:

If you are a high-energy marketing professional with a passion for education, we invite you to submit your application. Please send the following documents to human-resource-manager@vu.ac.ug:

  • Your CV
  • Academic Documents
  • A Compelling Cover Letter highlighting your relevant experience and achievements

Application Deadline:

April 16, 2024

 

 



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